5 Reasons It’ll Pay to Sell Your Home Early in 2018

On January 15, 2018   /   Selling a Home  
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sell home

By: Holly Amaya

It’s been nearly a decade since the Great Recession delivered the worst housing crash in modern memory. But these days, the fallout feels squarely in the rearview mirror. Markets have bounced back with fervor, and confidence is skyrocketing: From Charlotte, NC, to Stockton, CA—and everywhere in between—homes are flying off the market at record prices, and buyers are still clamoring to get in the game.

One thing is clear: It’s a great time to be a seller.

“We’ve seen two or three years of what could be considered unsustainable levels of price appreciation, as well as an inventory shortage that resulted in a record low number of homes for sale across the country,” says Javier Vivas, director of economic research for realtor.com®.

In other words: Today’s buyers are exhausted. And in many cases that means they’re willing to sacrifice to get a toehold in the market.

Sounds like the stuff of seller’s dreams, right? But know this: If you plan to sell in 2018—and you want to unload your home quickly and for maximum money—your window of opportunity may be rapidly narrowing. Here’s why you should get moving ASAP.

1. Rates are still historically low, drawing buyers into the market

We may not be enjoying the rock-bottom interest rates of yore, but by historical standards, today’s 30-year mortgage rates—hovering just above 4%—are still low. And experts agree mortgage credit will remain relatively cheap for most of the year.

That means the getting’s still good for buyers—and, subsequently, for sellers looking to unload their homes.

But rates are on the rise, and it’s been widely predicted that they’ll reach 5% before year’s end. Buyers know that the longer they wait to buy, the more expensive it will be.

Roughly translated, that means you’d be wise to list your home earlier in the year, before more rate hikes kick in. Not only will you capture the market of buyers scurrying to close a deal, but if you’re buying after you sell, you’ll also benefit from those lower rates.

2. Inventory remains tight—and demand high

Simply put, there are more buyers than available homes—particularly in red-hot markets where land is scarce and it isn’t cheap to build.

And the housing shortage will likely get worse before it gets better: Realtor.com data predict inventory will remain tight in the first part of this year, reaching a 4% year-over-year decline by March.

Sellers, that means this is your opportunity to be wooed. Buyers, their choices limited, are going to great lengths (and making some major concessions) to win the house, says Katie Griswold, a Realtor® with Pacific Sotheby’s in Southern California.

“We’re in a very favorable seller’s market,” she says. “We’re seeing bidding wars—which push up prices—and buyers are submitting offers with very pro-seller terms, like forgoing the repair request or waiving the appraisal contingency.”

And cash investors are in the mix, too, accounting for 22% of all home sales transactions in November 2017 (up from 20% in October), according to the National Association of Realtors®.

Those cash buyers are snapping up homes in an already tight market and keeping some first-time buyers at bay (sorry, buyers!). But if you’re selling, you stand a better shot at an all-cash offer—one you just might be crazy to refuse.

Of course, there’s a catch: Inventory levels are predicted to begin rising in the fourth quarter, marking the first inventory gain since 2015 and setting the stage for more dramatic housing gains to come. So if you’re thinking of selling, start preparing now in order to walk away with a sweet paycheck.

3. Home prices are still increasing

From coast to coast, home prices continue to rise—which translates to more money in your pocket when you sell.

But the gains are predicted to be more moderate than in years past. Realtor.com data suggest a 3.2% increase year over year, after finishing 2017 with a 5.5% year-over-year increase.

Bottom line: You still stand to make a pretty profit if you sell this year, but the earlier you can list, the better off you’ll be.

4. People have more money in their pocket

Record levels of consumer confidence, low unemployment, and stock market surges are setting the stage for high home buyer turnout in 2018. For the first time since the 1960s, the Fed has projected that the unemployment rate will drop below 4%, and the domestic stock market is enjoying a nearly unprecedented rally.

The housing market is already reflecting this boom: Existing-home sales soared 5.6% in November 2017 (the most recent month for which data are available) and reached their strongest pace in almost 11 years, according to the NAR.

“Incomes are growing and people are finding better and more stable jobs,” Vivas says. Buyers “are feeling pretty good about (their) finances.”

And thanks to the GOP tax legislation, which nearly doubles the standard deduction, we’ll see fewer people itemizing, says National Association of Home Builders Chief Economist Robert Dietz.

“The income effect of that is that most people are getting a tax cut—which should help (buyer) demand,” Dietz says.

All of these factors combined mean more buyers could be on the hunt, with more money in their pockets to shell out on a home for sale—possibly yours!

5. Millennials are ready to commit

Millennials, often crippled by student debt, have been especially hampered by rising interest rates and high home prices.

But the aforementioned conditions are ripe in 2018 for these first-time buyers to take the plunge, and experts predict that millennials will make up a vital part of the buyer pool over the coming year: Millennials could account for 43% of home buyers taking out a mortgage in 2018 (a 3% year-over-year increase), according to realtor.com data.

“As people move into their 30s, they’re looking to move from renting to homeownership,” Dietz says. “And we predict that trend will continue even more this year.”

More home buyers flooding the market can only mean good things for sellers—at all price points.

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Home-Selling Checklist: 12 Things to Do Before Selling Your House

On November 6, 2017   /   Selling a Home  
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12 things to do before selling your home

By: Cathie Ericson

Getting ready to sell your house? Then it’s time to roll up your sleeves and get to work! Selling a home, after all, entails a whole lot more than just planting a “For Sale” sign on your front lawn or uploading a few random photos of your place—especially if you’re angling for the most cash. (And, honestly, who isn’t?)

So before you put your house on the market, peruse this checklist of things you must do in preparation. Some of these tips are surprisingly easy, while others might require a bit more elbow grease. But they’re bound to pay off once buyers start oohing and ahhing over your place—and hopefully ponying up a great offer.

1. Find a great real estate agent

Think you can sell your home yourself, and pocket the cash you would otherwise pay an agent? It can be tempting, especially in a hot market, but resist the urge, says Jon Sterling, a real estate consultant with Keller Williams Realty in San Francisco. He’s found that a “For Sale by Owner” transaction is almost always a disaster, leading you to sacrifice both money and time.

That said, don’t just blindly hire the agent who most recently sent you a flier or the one your uncle’s friend’s co-worker’s cousin used. Do some research to find a real estate agent (or ideally a few) who is knowledgeable about your specific market, and then interview her to make sure she’s a good fit.

2. Consider your curb appeal

Make sure the first thing prospective buyers see of your home entices them to want to see more. Yes, for better or worse, buyers do tend to judge a book by its cover. By investing some effort in relatively easy fixes like planting colorful flowers and repainting your front door, the outside of your house can beckon them to come on in.

3. Declutter living areas

Less is definitely more when it comes to getting your house ready to show, notes Boris Sharapan Fabrikant, a real estate broker with Triplemint.

Do a clean sweep of counters, windowsills, tables, and all other visible areas, and then tackle behind closed doors: closets, drawers, and cupboards—since virtually nothing is off-limits for curious buyers. And if the house is overflowing with stuff, they might worry that the house won’t have ample space for their own belongings.

Take the excess and donate or pack it up for a storage space. The bonus to taking care of this now is that it’s one less chore you’ll have to do when it’s actually time to move.

4. Depersonalize your space

The next step on your declutter list? You want to remove any distractions so the buyers can visualize themselves and their family living in the property, says Kipton Cronkite, a real estate agent with Douglas Elliman in New York.

He says that includes personal items and family photos, as well as bold artwork and furniture that might make your home less appealing to the general public. The goal is to create a blank canvas on which house hunters can project their own visions of living there, and loving it.

5. Repaint walls to neutral tones

You might love that orange accent wall, but if it’s your potential buyer’s least favorite color, that could be a turnoff, warns Sharapan Fabrikant.

“You’re pretty safe with a neutral color because it’s rare that someone hates it, but the other benefit is that a light color allows [buyers] to envision what the walls would look like with the color of their choice,” he points out.

6. Touch up any scuff marks

Even if you’re not doing a full-on repainting project, pay special attention to scrubbing and then touching up baseboards, walls, and doors to make the house sparkle and look cared-for.

7. Fix any loose handles

A small thing, sure, but you’d be surprised by the negative effect a loose handle or missing lightbulb can have on a buyer, notes Sharapan Fabrikant. “It can make them stop and think, ‘What else is broken here?’”

8. Add some plants

Green is good, because plants create a more welcoming environment. You might also want to consider a bouquet of flowers or bowl of fruit on the kitchen counter or dining table.

9. Conduct a smell test

Foul odors, even slight ones, can be a deal breaker, and the problem is that you might not even notice them, says Sharapan Fabrikant. He recommends inviting an unbiased third party in to try to detect any pet smells or lingering odors from your kitchen.

If the smells are pervasive, you might need to do some deep cleaning, because many buyers are on to your “masking techniques” such as candles or plug-in room deodorizers.

10. Clean, clean, clean

And then clean some more. You want your property to look spotless. Take special care with the bathroom, making sure the tile, counters, shower, and floors shine.

11. Hide valuables

From art to jewelry, make sure that your treasures are out of sight, either locked up or stored offsite, recommends Kronkite.

12. Consider staging

Does your house scream 1985? Nothing invigorates a house like some new furnishings or even just a perfectly chosen mirror. The key is getting your home staged by a professional. Home stagers will evaluate the current condition and belongings in your house and determine what elements might raise the bar. They might recommend you buy or rent some items, or they might just reorganize your knickknacks and bookshelves in a whole new (that is, better) way.

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So Why Are You Selling?’ 10 Answers You Should Never Give

On September 11, 2017   /   Selling a Home  
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why are you selling

By: Daniel Bortz

“Why are you selling your house?” might seem like a perfectly innocent question from home buyers, but watch out—if you’re the home seller they’re asking, this is one of the diciest questions you can answer. The reason: Pretty much any explanation you give is bound to contain revealing info that these home buyers could use against you, thereby compromising your negotiating power.

“Home buyers are looking for any indication that you’d be willing to accept an offer that’s below list price,” says Annapolis, MD, real estate agent Greg Beckman. “If you say the wrong thing to a buyer, the person might make you a lowball offer.”

To prevent that from happening, Beckman recommends sellers let their listing agent handle communication with prospective buyers. “Let your agent do all the talking,” he says, adding that sellers shouldn’t be present for showings or open houses.

That said, there are times when you might still interact with home buyers—say, if they arrive early for a showing or linger until you return. If that happens, and if the seller asks why you’re selling, you want to have a short, neutral response prepared in advance, says San Francisco real estate agent Allison Fortini Crawford. Such as: “We love the home, but we’re ready for a change.”

So, what’s a bad answer? Well, there are many, actually, like these doozies below.

‘I got transferred for my job’

This is one of the most common reasons why people sell their house. In fact, 17% of people surveyed by the moving company Allied Van Lines said they’ve been relocated for a job. Nonetheless, revealing this to home buyers could make them think that you’re desperate to sell fast and, in turn, lead them to make a lowball offer.

‘Our family needs a bigger house’

Trading up? Don’t relay that to home buyers. The reason is pretty simple: “You don’t want to give buyers the idea that the house may not be enough room for them, either,” says Crawford. Similarly…

‘Now that our children have left the nest, we’re ready to downsize’

Downsizing makes total sense for empty nesters and retirees, but likewise, you don’t want home buyers to think that your house is too large and difficult to maintain.

‘We need a smaller mortgage payment’

There are a couple of reasons why this response is a bad idea. First, you don’t want to give the impression that the house is too expensive or overpriced. Second, you don’t want home buyers to presume that your finances are in such poor shape that you’d accept a lowball offer. Put simply, “Never discuss your financial situation,” says Beckman.

‘We’ve already bought our next house’

If you want to fetch top dollar for your house, don’t divulge that you’ve already purchased your next home. “It makes the home buyer think that there’s a sense of urgency and that you have to sell quickly,” says Crawford—which is a valid assumption, considering that a lot of people can’t afford to carry two mortgages at once.

‘We want a quieter neighborhood’

Steer clear of saying anything that could paint the neighborhood in a negative light. Even saying that the area is quiet could backfire. “You don’t know what a home buyer wants,” says Beckman. For instance, some people are drawn to areas with a hopping night life (and the noise that entails), or at least a place where the streets aren’t barren by 8 p.m.

‘We need to move closer to our parents to help care for them’

Many people move to be closer to family—and in some cases, it’s out of necessity. However, there’s no need to share that information with home buyers, since this suggests you have to sell your home pronto.

‘My back problems make it too difficult for me to climb the stairs’

A number of home sellers move out of two- or three-story houses for health reasons. However, you don’t want to draw attention to the fact that there are a lot of stairs throughout the home, since it could scare off older home buyers or home buyers with young children.

‘Our utility bills are through the roof’

Energy-efficient home features are all the rage nowadays, which makes sense when you consider that home owners spend on average $1,945 a year on their energy bills. But some home buyers still overlook utility costs when they go house hunting. So, the very last thing you want to do is draw attention to the fact that your gas or electric bills are expensive.

‘The house is too difficult for us to maintain’

No one wants to buy a money pit. So, even if you’re selling a clear fixer-upper, don’t mention maintenance costs to a home buyer. Also avoid talking about repairs that you just never got around to making, like repairing the bathtub caulking, as well as big projects like replacing the 20-year-old water heater—all reasons for home buyers to think twice about making an offer.

 

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How to Prepare for an Appraisal and Showcase Your Home at Its Best

On September 4, 2017   /   Selling a Home  
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getting ready for appraisal

By: Tara Mastroeni

Determining a price for your home can be stressful, especially if you don’t know how to prepare for an appraisal. If the home’s appraised value is too far from the listing price, it can make or break the deal. Plus, even though appraisers are subject to strict regulations, much of their job is subjective, which means it’s crucial for your home to make a good impression on them.

Luckily, there’s a lot you can do to help present your home at its best.

Develop a critical eye

The first step toward getting ready for an appraisal can be the hardest for sellers. You need to go through the home with a critical eye and make yourself aware of any areas in need of maintenance. Doing so allows you to think like an appraiser and identify any factors that might negatively affect your home’s value.

“Go through the house very carefully to make sure everything works correctly,” says Daniel Gyomory of Century 21 Town & Country in Northville, MI. “Make sure all lights are working and all doors open and close properly, and make sure there are no leaks anywhere. You need to show that the property has been well-maintained.”

While you’re at it, you should check for things like leaky sinks, running toilets, and nail pops. As you go around the home, put everything down on one list so that you can easily refer to it later.

Catch up on your home maintenance

You guessed it: One of the most critical to-do’s is to complete any outstanding home maintenance tasks.

Go ahead and do small projects like fixing squeaky doors and cleaning out the gutters on your own. However, for bigger jobs like plumbing and electrical work, your best bet is to hire a certified professional. While it might cost a bit more upfront, hiring a professional to do the work frees you of any liability and allows you to show an invoice as proof, if need be.

And remember, these should be smaller home maintenance tasks, not big renovations. While giving a room a fresh coat of paint or adding some curb appeal is probably fine, it’s not the best idea to finish your basement right before an appraisal. Unfortunately, there aren’t any guarantees on how much value projects like these will add to your home, so sometimes they aren’t worth the money you’d put in.

Put together a list of upgrades

“I work with the seller to prepare a highlight sheet, just a simple one-page document outlining all the upgrades that have been done to the home,” says Ryan Hardy, a real estate agent with Gold Coast Realty Chicago.

Highlight sheets end up being very valuable tools, because they allow the appraiser to see all the added value in your home with just one glance. Your best bet is to sit down—either with your agent or independently—and draw up a list of all the improvements that have been made to your home within the past decade. Be sure to include approximate dates, permits, and warranties for these projects, as well.

The highlight sheet shouldn’t just include aesthetic improvements like upgraded kitchens and bathrooms. Functional and structural improvements like a new roof or HVAC system should also make the list.

Note: It’s in your best interest to overlook any improvements done without proper permitting. Since appraisers often work closely with municipal officials to verify recorded information, mentioning these upgrades might bring them to light and could cause more trouble than they’re worth.

Clean like there’s no tomorrow

“Have the house clean and clutter-free,” says Kevin Lawnton, a real estate agent with Coldwell Banker Schiavone & Associates in Bordentown, NJ.

It might sound like a no-brainer, but cleaning for an appraisal is so important that it bears repeating. This is the one and only chance the appraiser will get to view your home. Since his opinion of the home can actually make or break the sale, it’s crucial to ensure it’s a good one.

Your best bet is to tackle the task in two parts: a deep clean of the home a few days before the appraisal and then a final sprucing up on the big day. When it arrives, you’ll want to make sure that everything is in its place. Make the bed, pick up any errant toys from kids and pets, and do the dishes. While these factors technically aren’t included in the appraisal, they might subconsciously influence the appraiser’s opinion of your home, which can affect its determined value.

Ask your agent to get involved

The appraised value of your home is largely determined by how it compares with similar properties that have sold in your area within the past six months. Most agents will try to assist appraisers with that research by providing them with comparables that justify the sale price.

“Usually it’s up to the seller’s agent to pull together a comp report showcasing how great the property in question is compared to the current market,” says Gina Ko of Triplemint Real Estate in New York City.

Unfortunately, just like everything else in the appraisal process, comps are subject to guidelines, as well as your appraiser’s individual opinion. Some are able to factor in transactions in progress, while others need to stick with settled properties. Each will need to search for comps with a specific radius.

That said, your real estate agent will likely be familiar with how the appraisal process is regulated in your area. Ask your agent to put a list of comps together to give to your appraiser. Whether or not the appraiser chooses to take them into account, they will come in handy if you need to ask for an appeal after the appraisal.

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7 Important Things Home Sellers Often Forget to Do

On April 3, 2017   /   Selling a Home  
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By: Jennifer O’Neill

When you’re selling your home there’s so much to do: find a Realtor®, do touch-ups, get that balky air conditioner fixed, look into staging… It’s no wonder that sometimes things fall between the cracks. Big things. (We’re not pointing fingers, promise!) Our arsenal of experts—aka real estate agents who have worked with many home sellers—identify the to-do’s that sellers typically overlook. We promise you, these tasks are well worth the time it will take to complete them (which isn’t very long at all).

Heed this sound advice, and there’s a good chance selling your house won’t be nearly as stressful as everyone tells you it is.

To-do No. 1: Google your address

Not all sellers scour the Internet to find out what’s being said about their property, but they should. Nearly all buyers—90%—search online during their hunt for a home, according to the National Association of Realtors. You should be aware of what your online listing looks like, since it will influence the kinds of concerns buyers will have, says Avery Boyce, a Realtor with Compass Real Estate in Washington, D.C.

“Is the site’s estimated value very different from your asking price? It might be because tax records have the wrong information about the number of bedrooms or bathrooms your house has, and this is easily fixed,” Boyce says. Consider this too: Google Maps’ street view of your property may not show improvements that you’ve made, so you’ll want to be sure to include those updates in your listing.

To-do No. 2: Account for improvements and issues

“If you’ve owned your home for a while, make a list of all the problems you’ve solved while you’ve lived there,” says Boyce. This could include chimney fires, water damage, or a flood in the basement. Whether you solved the problem or not, you should disclose this information to the buyer so you don’t wind up in a lawsuit after the sale. Disclosing “invisible improvements” that you’ve made, like re-grading or adding a French drain system, can also be a great source of comfort for buyers, adds Boyce.

“The same goes for sewer lines or tanks, radon remediation, or leaky skylights.”

To-do No. 3: Check your real estate agent’s references

An agent’s bad behavior or incompetence could cost you time, money, and peace of mind, so it’s well worth taking extra steps to find the best real estate agent for you. Ask friends for recommendations.

Check that the people you’re considering have a current real estate license—with no complaints filed against them. Meet with the agent and reach out to a few of their references directly.

“Real estate agents should be happy to provide a number of references for a new client to call,” says Marianne Leonard Cashman a Realtor with William Raveis Real Estate in Andover, MA. As far as talking to your friends about a real estate agent recommendation, here are some questions Cashman suggests asking:

  • Did you have confidence in your real estate agent?
  • Do you think he/she had good knowledge of the local market?
  • Did your agent communicate well and keep you informed during the entire transaction?
  • Do you think that he/she negotiated well on your behalf?
  • Did your agent have good vendors who could assist you?
  • Did your agent returned calls/emails in a timely fashion?
  • Would you recommend this person? Why? (Or why not?)

To-do No. 4: Insist on social media marketing

You staged your home beautifully, picked a competitive price, and listed the property, but there’s something else you’ll need to prepare before you’re fully ready to sell—a social media marketing plan. Video tours, floor plans, and photo galleries promoted on Facebook, Twitter, and Instagram are must-dos, advises Cashman.

“You want to make sure that your agent is using all avenues to attract the right buyer for your home,” she explains. “Make sure your home has a presence on your agent’s website, their agency’s website, and is promoted on various sites that will market the home and give information about open houses.”

To-do No. 5: Make sure the doorbell rings

Ah, attention to detail. It’s those little cosmetic repairs that could cost you your home sale. If buyers see that you can’t even be bothered to repair a busted doorbell, they’re automatically going to think about what else may need fixing and view the home negatively.

“First impressions make all the difference,” says Cashman. “A well-kept home, starting with the view from the curb, gives the perception that the seller has great pride in the home and has taken good care of it—which translates into less energy and costs for the buyer as they prepare to move in.”

To-do No. 6: Clean inside everything

Storage is a huge selling point for homes. So be warned: Buyers are going to poke around inside closets, drawers, cabinets, ovens, refrigerators, and even the dishwasher, whether they’re cleaned or not—so you’d better make sure they are clean.

“Spending the money on a service to deep-clean your home will come back to you at least 10 times in your sales price,” says Boyce. Even if you’ve swept up and scrubbed all surfaces to a shine, you’re not done until dust, crumbs, and creepy crawlies are cleaned out from within the small spaces too.

To-do No. 7: Clarify which items are not included

You don’t want a buyer to fall in love with your house because of the custom window treatments and then rescind their offer when they find out the curtains aren’t for sale.

“The law says that anything bolted to the wall or ceiling goes to the buyer unless specifically excluded in the contract,” says Boyce. “If you want to take your flat-screen TV, chandelier, or custom pot rack, be sure to label it as soon as the house goes on the market, so that buyers don’t bank on owning that item and wind up disappointed.”

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